Made in India, made for you, join the community that gets you!
“We want to set ourselves apart as an ‘Indian’ online community and want to highlight the cultural aspect of our brand”
- The Founder
User Research
Who Uses the Platform?
60%
said the navigation felt cluttered and unintuitive
Competition Analysis
The first step was to check out the competition and mark areas of improvement
Feature
Audience
Indians: creatives & pros
Focus
Knowledge sharing & growth
Content
Articles, portfolios, chats
Engagement
Gamification & personalized feeds
Localization
India-focused
Design System
The main aim was to improve accessibility by using high-contrast color choices and larger tap targets. Consistent UI patterns were applied to reduce cognitive load
Key Feature- 1
Smoother
Onboarding
The onboarding flow was redesigned to reduce friction for first-time users, improving clarity and completion rates.
Key Feature- 2
Organized Communities
The community pages were designed to showcase members’ interests, helping them connect more easily and engage in richer interactions with others.
Key Feature-3
Connect with anyone, anywhere!
The design was made responsive to ensure that the website could be viewed seamlessly on any device
Key Feature-4
Rewards
A rewards system was introduced to increase community engagement and incentivize meaningful contributions. ‘Nblik coins’ could be earned by users for writing posts and engaging with the community.
Impact
Enhanced the user onboarding flow, resulting in a lower drop-off rate after sign-up.
Increased post engagement through rewards visibility.
More cross-community interaction thanks to responsive design and easy navigation.
Strengthened brand identity through culturally resonant colours & imagery.